Archive for April 2018

How To Get The Best Returns On Promotional Products

Using promotional products to market your business is one way to generate attention that consumers actually appreciate. The average individual is inundated with advertisements on a daily basis. Few of these marketing efforts, however, give people something tangible and useful in return for their attention. This is one of the major benefits of using promotional items in your marketing campaigns. Rather than making people wary of your approach, promotional offerings often fill them with a sense of gratitude. They are also very clever tools for implementing an effective brand on brand marketing strategy. Following are several ways to ensure that you get maximum benefits from these investments.

Step outside of the norm. Rather than always gifting pens and key chains, look for unusual items that you can present your prospects with. These things should still be useful and have an inherent value.

Avoid products that are excessively costly. Although you might want to give the most impressive promotional products, you will have to work harder to get a good return. Instead, always opt for relatively small, but high-quality items that people will enjoy using. Some companies go over the top by using technical gadgets in their campaigns. This does less for the business that is marketing itself and more for the brand that is being gifted.

Show people your goods. It definitely helps to start giving away free products of your own that are emblazoned with your logo. For instance, if you sell finely crafted coffee mugs, find innovative ways to place your commercial moniker on these things in a highly visible fashion, without compromising their normal aesthetics. Not only will people have a constant reminder of your business, but they will also have solid proof of the quality of your wares. This is one of the most effective ways to implement a brand on brand marketing campaign.

Never overlook the power of t-shirts. People walk around with these things on, making them active marketing tools that are actually working for you. Try to select a design that is not over-powering in its efforts to brand your image. Subtlety is a great way to ensure that people reach for these things when pulling through the drawers for comfortable clothes.

Always use promotional products when giving corporate gifts. This makes the process of shopping for these things easy and uniform, it also limits your spending. Choosing to have your logo or company name placed on your own products is a great way to fuse different strategies for maximum benefits.

Men’s Shirt-Fitting Guide

A badly fitting shirt can wreck an otherwise stylish outfit. Don’t fall into the many pitfalls of not having your shirt properly fitted. If you’re not sure how a dress shirt should fit, then here are some helpful tips. First, let’s look at how a badly fitting shirt can wreck your style:

A poorly fitted shirt simply looks awkward, making you and others feel uncomfortable. It can have a negative impact on your professional image by giving off the impression that you don’t look after your appearance or simply don’t care.

Most off-the-rack shirts won’t be a perfect fit as not everyone falls neatly into the ‘S’, ‘M’ or ‘L’ category. However, here are some basic guidelines to be aware of when trying on shirts:

Collar Fit

A collar’s job is to frame your face and getting this wrong can leave you with an unbalanced look. If it’s pinching the skin or you can’t place a finger between your neck and the collar, it’s too tight.If the gap is wide enough to fit in any more than one finger, it’s too big. The perfect fit should touch skin all around the neck but without pressure and you should be able to fit 2 fingers between your neck and the collar. For a stylish range of Mens designer shirts, visit

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Shoulder Fit

If the shoulder points are above your shoulder and more towards your neck, the shirt is too tight. Alternatively, if the points fall down to your upper arm or there’s ballooning when you tuck it in, it’s too big. A fit that’s just right will see the points sitting right where your shoulder meets the plane of your outer upper arm and the armhole is big enough that your arm moves freely without tugging at the shoulder seam.

Sleeve Fit

If you feel pinching around the elbow or the shirt sleeves restrict your movement in any way, it’s too tight. If you experience folds over material over the cuff, it’s too loose. To get the fit just right, the shirt should be slightly wider at the top than at the cuff, there’s a little flexible of fabric when your arms are straight down so you can move freely and comfortably.

Sleeve Length


Should you notice that your jacket sleeve comes down further than your shirt cuff or your wrist bones are permanently exposed, the sleeve is too short. Conversely, if the sleeve reaches the heel of your hand, your watch is always covered or there’s bunching of material where the cuff starts, your sleeve is too long. The perfect fit should see approximately ½ inch of cuff below your jacket sleeve. Another guide is that a cuff should touch your watch and, in some postures, cover it over but not permanently.

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Torso Fit

When a shirt is too small, the buttons will strain on closing causing unsightly wrinkling of the material. Pressure might also be felt on the shoulder seams. Too big and the material will billow about your waist and chest. A fit that’s just right will be easy to button up with the placket lying gently and flatly on the middle of your ribcage with no billowing at all.

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